Five Reasons Market Research Should Come Before Messaging
Written by Yari Mitchell, Co-Founder and Co-CEO of LaunchLab Partners Messaging without research is just guesswork with confidence. In healthcare and medtech, it is tempting to jump straight into messaging. Teams want to define their value proposition, build a brand narrative, and start creating content that drives awareness. But without a clear understanding of the […]
Is PR Still a ‘Thing’? Without a Doubt.
Written by Georgette “G” Pascale – Founder of G. and Friend of LaunchLab Partners Public relations is defined as “the state of the relationship between the public and a company/ organization/ other person”. Launch Lab Partners believes that trust, credibility, and visibility are the crucial factors that make PR indispensable. Most people talk about social […]
Signs Your Brand Is Ready for PR Even If You Think It’s Not
Written by LaunchLab Partners PR Guru Amy Phillips Many healthcare brands assume public relations is something you invest in later. Often, that “later” moment is defined as after the product is perfected, after commercial launch, or after FDA approval is secured. In reality, PR is not a finish-line tactic. It is a readiness strategy. Waiting […]
Oculomics: The Eye as a Window into Whole-Body Health
Written by Yari Mitchell, Co-Founder and Co-CEO of LaunchLab Partners We’ve all heard the saying that the eye is the “window to the soul,” but emerging research suggests it may also be a powerful window into systemic health. At the Ophthalmology Innovation Source meeting in San Diego, I was introduced to a rapidly developing field […]
Five Things You Should Think About on Your Healthcare Marketing Journey
Healthcare marketing isn’t just about launching a campaign or checking boxes. It’s about building clarity, trust, and connection in an industry where accuracy and intention matter deeply. No matter where you are in your journey, grounding yourself in a few core principles can make your work more focused and more effective. Here are five things […]
The Importance of Marketing in the Healthcare Industry: Understanding the “Why”
Written by Georgette “G” Pascale – Founder of G. and Friend of LaunchLab Partners Everyone talks about the “how do you do it” in marketing, yet when you have a busy day job and are in either pre, peri or post launch, sometimes it can seem overwhelming or even unnecessary to understand why we implement […]
