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Incredible Individuals
Propelling Innovations Forward

Our Experts

Our experts boast over 100 years of collective experience in healthcare marketing, communications, commercialization, and business strategy. But we’re far more than strategists – we’re execution powerhouses, identifying gaps and delivering high-performance outcomes.

Leadership
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Jenna Farr

Co-Founder & Co-CEO, Marketing
& Brand Experience

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Yari Mitchell

Co-Founder & Co-CEO, Business
Strategy & Positioning

Meet the Experts
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Joyce Chen

Marketing Insights & Data Analytics

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Sincere Chen

Data Operations

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Lynn Dolynchuk

Digital Communications

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Carissa Fleming

Project Management

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Martha Greenlee

Social Media Engagement

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Silvana Guerci-Lena

PR & Media Strategy

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Corrie Haberman

Brand Development & Design

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Leah Spano

Marketing & Events

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Laura Straub

Content Strategy &
Competitive Intel

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Dottie Tripp

Medical Communications

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© 2024 LaunchLab Partners, Inc. All rights reserved.

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Co-Founder & Co-CEO, Marketing & Brand Experience

Jenna is passionate about advancing patient access to advanced healthcare innovations and leveraging her significant experience in marketing and brand development in service of that passion. With over 15 years of medical device marketing experience in ophthalmology and bariatrics, she specializes in global commercialization, product launches, clinical trial patient recruitment, branding, messaging, internet marketing strategies, and developing comprehensive marketing assets to support growth initiatives.

Prior to co-founding LaunchLab Partners, Jenna led Global Marketing for AcuFocus, a privately held medical device company based in Southern California. At AcuFocus she spearheaded the company’s global marketing strategy and led execution of the company’s brand and market development initiatives, launching first-of-their-kind products.

Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth strategies from the Wharton School of the University of Pennsylvania. She also serves as a digital ambassador for the Ophthalmic World Leaders (OWL) and is a member of Women in Ophthalmology.

A self-identified Peloton enthusiast (#BeKindGoFarr), Jenna is committed to action, growth, community, and achievement.

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Yari Mitchell

Co-Founder & Co-CEO, Business Strategy & Positioning

Yari is an experienced executive leader with a career spanning nearly 25 years in the ophthalmic medical device industry. Serving significant roles in both small and large companies, Yari has demonstrated expertise in market development, strategic business planning, commercialization, KOL engagement, and venture capital fundraising. 

Prior to co-founding LaunchLab Partners, Yari served as chief business development Officer for AcuFocus, a privately held medical device company based in Southern California. With responsibilities for both global commercialization strategy and corporate business development, Yari played a central role both in fundraising and the ultimate acquisition of AcuFocus by Bausch + Lomb.  

Yari is also an award-winning public speaker, presenting at conferences globally and emceeing events such as the OCTANE Ophthalmology Tech Forum. She is the host of Healio’s “Yari Has Questions” series and a regular contributor to industry podcasts and ophthalmic trade media video perspectives.  

Yari holds a B.A. in Economics and Mathematics from the University of Miami. She is a proud champion member and past president of the Ophthalmic World Leaders (OWL), member and part of the membership committee for the American-European Congress of Ophthalmic Surgery (AECOS), and member of Women in Ophthalmology, and Women in Eye Care.

A former collegiate debater and contributing author to Transcending the Game: Debate, Education and Society, Yari is passionate about communication, strategy, and the importance of credible evidence. She loves leveraging that experience and perspective through her work.

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Joyce Chen

Marketing Insights & Data Analytics

Joyce brings over 18 years of experience as a consultant and data, analytics, and strategic insights expert, working with clients across a variety of industries including life sciences, medical devices, pharma, retail, beauty, consumer goods, real estate, and private equity sectors.

In her most recent role, Joyce was vice president of revenue management and marketing, at Essex Property Trust, responsible for driving $1.6B in total revenue for the entire company portfolio. Joyce has since worked as an independent consultant, working with clients on data-driven solutions across a variety of industries.

Previously, she worked for Johnson & Johnson as a global commercial S&OP lead and director of strategic insights & analytics, where she provided commercial leadership of the global sales & operation planning process and corporate strategy. She also served as director of strategy, research & analytics, retail marketing at Irvine Company, focused on customer insights and business intelligence, and spent over five years at L.E.K. Consulting, ultimately as a senior consultant. Earlier in her career, Joyce was senior manager of corporate strategy at Mattel and manager of corporate strategy for The Estée Lauder Companies Inc.

Joyce holds an MBA from Harvard Business School, and a B.A. in International Relations and Economics from Wellesley College.

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Sincere Chen

Data Operations

Sincere has always been interested in the impact of data and the multitude of ways it can be molded to create meaningful insights for both market and consumer alike. Her background is primarily in the medical device industry of ophthalmology. 

She has worn many hats during her tenure of nearly 10 years at AcuFocus, Inc. She has experience with managing and analyzing commercial data, abstract and presentation development, and much more.

Sincere holds a B.S. in Public Health Science from the University of California, Irvine. She prides herself in being a quick learner with a detail-oriented mindset and looks forward to bringing value where she can.

In her free time, Sincere enjoys staying active, spending time with her family and browsing Yelp for new places to try out.

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Lynn Dolynchuk

Digital Communications

Lynn is a seasoned marketing professional with over 15 years’ experience crafting compelling brand stories that educate, inspire, and connect. She is adept at distilling complex topics into clear, engaging messages, leveraging data-driven insights, SEO know-how, meticulous research, and creative flair.

For over a decade Lynn has worked agency-side, applying her expertise in digital and content marketing to empower businesses across diverse industries, including medical devices, pharmaceuticals, healthcare, financial services, and higher education. She played a key role in launching a first-of-its-kind ophthalmic device in the U.S. market, encompassing clinical trial recruitment, social media strategy, and website copy development. Lynn has written numerous blogs, articles, white papers, and e-books, including, “The Teenager’s Ultimate Guide to Living with Celiac Disease.” Her career journey began with a foundation in technical writing, training, business analysis, and cost management.

Lynn holds a B.A. in English/ Professional Writing from the University of Baltimore, and an M.S. in Integrated Marketing Communications from Northwestern University.

Passionate about education, she has also taught writing, marketing, and public relations courses at Sacred Heart University, Robert Morris University, and Dominican University.

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Carissa Fleming

Project Management

Carissa is passionate about driving success through innovative strategies and collaborative teamwork. Her marketing background spans both freelance and corporate industries, affording her the opportunity to work alongside entrepreneurs and corporate start-up ventures alike. Her diverse skill set encompasses writing and editing, graphic design, digital media campaigns, SEO, and website management.

Most recently, in the medical technology fields of ophthalmology and respiratory diagnostic devices, Carissa played a key role in the successful product launches of two innovative, category-defining medical devices at MediPines and AcuFocus, respectively.  

Carissa holds a B.A. in Communication Studies and an M.A. in Philosophy of Religion and Ethics from Biola University. Carissa’s background as a former collegiate volleyball player and NCAA I coach speaks volumes about her commitment to teamwork and leadership. Her years of experience in both playing and coaching have instilled in her a deep appreciation for collaboration and achieving common goals.

 Passionate about design thinking and adept at building and overseeing successful marketing campaigns, Carissa is driven by her desire to help individuals and companies realize their full potential. She thrives on the dynamic nature of the marketing landscape, seeking new ways to innovate and deliver impactful results. With a keen eye for detail and a proactive approach, she is well-positioned to lead projects to completion while ensuring alignment with organizational goals and objectives.

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Martha Greenlee

Social Media Engagement

Martha is a digital strategist bringing over 15 years of expertise in social media, SEO/SEM, and web and data analysis. Martha adeptly crafts actionable and scalable recommendations fueled by qualitative and quantitative data across diverse industries with a portfolio spanning the tourism, hospitality, the arts, real estate, and medical sectors.

As a consultant, Martha specializes in press-driven and digital initiatives that garner regional, national, and international acclaim. From pioneering spiritualist and environmentalist hospitality ventures to collaborating with street art syndicates, her truly diverse experience honed her ability to find audiences where seemingly there were none. This makes her invaluable to start-ups. Whether orchestrating corporate wilderness retreats or facilitating executive planning sessions, Martha brings professionalism, active listening, and originality to the team.

She holds a B.A. in Cultural Anthropology from Emory University and her approach to digital marketing is culture and connection forward. 

Based in Spain, Martha operates remotely on projects worldwide, bridging boundaries through team building. Her core competencies include systems development, digital asset management, event coordination, SEO/SEM strategies and processes, web and data management and analysis, and public relations strategies.

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Silvana Guerci-Lena

PR & Media Strategy

Silvana is a public relations consultant, specializing in working with biopharmaceutical, medical device, and healthcare companies. She is passionate about helping her clients tell their unique stories and generating awareness about important health issues through engaging and customized content. She has worked on both the client and agency side, providing strategic planning and implementation of effective communications programs for both clinical-stage and commercial companies.

From developing pitch angles for contributed bylined articles and feature stories, managing communications programs for FDA approvals and product launches, and securing media opportunities at industry trade shows for key opinion leaders (KOLs) and executives, she partners with clients, the media and KOLs to generate positive and measurable results.

Silvana has served as account director for the healthcare practice of the global public relations firm MSL Group, and manager, public relations and marketing for Optos, a leading retina imaging company. She also worked in public relations roles for Lois Paul & Partners, Lehman Millet (now Precisioneffect) and Brodeur Partners. Silvana began her career with The National Head Injury Foundation, a nonprofit organization, where she served as director of public relations. 

Silvana holds a B.A. degree in Communications from the University of Massachusetts, Amherst, MA.

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Corrie Haberman

Brand Development & Design

Corrie Haberman brings 19 years of rich experience in graphic design and branding, particularly excelling in the healthcare sector for both consumer and B2B markets. Her diverse portfolio features work for everything from nimble tech startups to established Fortune 500 companies, showcasing her adeptness in brand identity, web design, graphic design, motion art, and UX design. Corrie’s in-depth knowledge of healthcare helps her deliver clear, engaging solutions that effectively communicate complex information and align with her clients’ strategic goals. She is renowned for her ability to enhance market presence through distinctive design elements that attract and keep customers, driving revenue growth.

Corrie holds a B.F.A. in Digital Media Art from San Jose State University.

At the core of her work is a commitment to creating practical, visually appealing designs that improve business outcomes and enhance user satisfaction. Her focus is on making every project not only aesthetically pleasing but also easy and enjoyable to use. Through her innovative approach, Corrie Haberman continues to make a significant impact in healthcare branding and user experience.

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Leah Spano

Marketing & Events

Leah is a seasoned marketing professional with a wealth of experience in brand growth and campaign execution. With more than 15 years of marketing experience, Leah has a strong background in global marketing strategies, high-impact campaigns, product launches, full-service event planning, and client relations.

Before joining LaunchLab Partners, Leah worked as brand director at Aventon, where she led marketing strategy across direct-to-consumer and business-to-business channels. She also spearheaded the company’s rebranding initiatives and go-to-market strategies. Her career has included roles at 5.11 Tactical, Sonance, IPORT, and VIZIO, where she honed her expertise in leading teams and driving successful marketing initiatives.

Leah holds a B.A. in Communications from California State University, Fullerton, and brings a versatile approach to marketing with a people-first mentality and a focus on strategic planning, client relations, and campaign execution. She excels at creating cohesive marketing strategies and delivering outstanding results across various industries.

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Laura Straub

Content Strategy & Competitive Intel

Laura is a leader in health care communications, harnessing more than 2 decades of expertise in medical writing and editing. With a fervent dedication to advancing clinical discourse, she specializes in crafting strategic content tailored to the dynamic landscape of ophthalmology.

Laura orchestrates collaborative efforts across the ophthalmology industry, steering the field’s stakeholders toward innovative content solutions. Her visionary approach generates impactful narratives for various media outlets and includes the strategic development and coordination of progressive clinical content such as manuscripts, articles, competitive intelligence reporting, discussion guides, and executive summaries. Previously, Laura enjoyed a long tenure with Bryn Mawr Communications as Editor-in-Chief of Cataract & Refractive Surgery Today and Cataract & Refractive Surgery Today Global. In that role, she curated the publication’s editorial calendar, consistently executing innovative and impactful clinical content strategies.

Laura holds a B.A. in Journalism and Communications from Shippensburg University. In 2018, she led Cataract & Refractive Surgery Today to an Eddie/Ozzie Award for a groundbreaking series of articles, a testament to her pursuit of editorial ingenuity and excellence.

She enjoys the outdoors and has a passion for endurance sports. She has completed 13 Ironmans, three ultramarathons, countless marathons, and has qualified and competed at the Ironman World Championships and the Boston Marathon multiple times.

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Dottie Tripp

Medical Communications

Dottie is a spunky healthcare marketing copywriter with over 15 years of experience writing in the pharmaceutical and medical device industries. She takes great pride in her ability to translate client visions, brand goals, and big ideas into meaningful communications that compel target audiences to take action. To that end, she understands the importance of her role as a subject matter expert, and she digs deep to ensure she can speak the same language as her target audiences so the messages resonate. 

Dottie has developed original content for a gamut of inspired print and digital tactics across pharma and medical devices, for healthcare providers and patients, and companies big and small. She got her start at Ignite Health, which at the time was the largest digital healthcare marketing agency in the West. This provided early and unique opportunities to create innovative interactive experiences, including disease staging tools and clinical mobile apps. Dottie then joined Square 1 Partners, a small boutique agency, where she ultimately served as content director for a range of clients, with a focus on startups. 

Dottie holds a B.S. in Social Science and Biology from Towson University in her home state of Maryland. As an East Coast transplant, she loves cheering on her beloved hometown teams in addition to her favorite Los Angeles–area teams.

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