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LaunchLab Partners Welcomes Veteran Healthcare Leader Georgette Pascale as Chief Strategic Advisor

FOOTHILL RANCH, CA — May 18, 2026 — LaunchLab Partners, Inc., a healthcare marketing and commercialization agency that partners with early-stage to growth-stage companies to build visibility, accelerate growth, and strengthen market impact, today announced that veteran communications strategist, entrepreneur, and business leader Georgette Pascale has joined as Chief Strategic Advisor. In her new role, Pascale will work closely with LaunchLab Partners’ leadership team and clients across strategic development, communications, partnerships, and public relations initiatives.  

“I’m incredibly excited to join LaunchLab to collaborate and support such a brilliant, innovative, and respected group of people,” said Georgette Pascale. “What immediately stood out to me was the team’s creativity, entrepreneurial spirit, emotional intelligence, and genuine commitment to helping businesses grow in meaningful ways. I’ve always believed the best partnerships are built through trust and strong execution, and I’m excited to bring my experience and perspective to a company that values authenticity and action. Most importantly, they’ve built a savvy, thoughtful team that genuinely knows how to support growth.” 

With nearly three decades of experience across healthcare communications, marketing, public relations, and business development, Pascale brings a deeply entrepreneurial and relationship-driven approach to  LaunchLab Partners. Long before remote work became mainstream, she founded, built, and successfully sold a fully virtual public relations agency nearly two decades ago, reflecting the forward-thinking approach that has defined her career.  

“I’ve known and respected Georgette for many years, and I’m thrilled to welcome her to LaunchLab,” said Yari Mitchell, Co-CEO of LaunchLab Partners. “She brings a rare combination of strategic insight, leadership experience, and relationship-building expertise that will be invaluable as we continue to grow the business. Georgette has an incredible ability to identify opportunities, connect people, and drive meaningful results, and I’m excited for our team and clients to benefit from her expertise and perspective.” 

Beyond her professional accomplishments, Pascale is also a recognized speaker who says her proudest achievements are being a single mother and a boxer, reflections of the resilience, discipline, and determination that have shaped both her personal and professional journey. 

“Georgette’s reputation as a respected leader and trusted advisor speaks for itself,” said Jenna Farr, Co-CEO of LaunchLab Partners. “She brings decades of experience across communications, marketing, and business development, along with an authentic and highly collaborative leadership style that aligns naturally with our culture. Her ability to connect strategy with execution, while bringing clarity and momentum to the teams around her, makes her an incredible addition to LaunchLab.” 

The addition of Pascale reflects LaunchLab’s continued investment in building a high-performing, deeply collaborative team focused on helping healthcare companies grow, communicate, and create meaningful market impact. 

About LaunchLab Partners 

LaunchLab Partners (LLP) is a healthcare marketing and commercialization agency that partners with healthcare companies at every stage of growth to build visibility, strengthen market presence, and accelerate impact. Backed by veteran leadership and working as an extension of its clients’ teams, LaunchLab combines strategy, storytelling, and execution with clarity, creativity, and momentum. Learn more at launchlabpartners.com. 

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Amy.Phillips@LaunchLabPartners.com

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LaunchLab Partners Welcomes Veteran Healthcare Leader Georgette Pascale as Chief Strategic Advisor

Co-Founder & Co-CEO, Marketing & Brand Experience

Jenna Farr is a healthcare marketing and commercialization executive with more than 18 years of experience across the healthcare industry. Her career began in bariatrics and later expanded into ophthalmology, where she has built more than a decade of specialized experience. Her expertise includes commercialization strategy, brand development, market development, product launch, AI integration, patient and physician marketing, sales team support, digital marketing, and clinical trial recruitment.

Having spent much of her career working inside healthcare companies, Jenna brings an operator’s perspective to the agency side. She understands firsthand what it takes to build markets, launch products, support sales teams, navigate internal priorities, and turn commercialization strategies into programs that can actually be executed.

Today, Jenna is the Co-Founder and Co-CEO of LaunchLab Partners, a healthcare commercialization and marketing firm that works with emerging and established companies at critical stages of growth. She partners closely with executive and commercial teams to clarify positioning, strengthen brands, develop go-to-market strategies, and build integrated programs that drive awareness, adoption, and sustained commercial momentum.

Prior to co-founding LaunchLab Partners, Jenna served as Director of Global Marketing at AcuFocus, where she led global brand and commercialization initiatives and supported the launch of first-of-their-kind ophthalmic technologies. AcuFocus was subsequently acquired by Bausch + Lomb.

In addition to her work in healthcare, Jenna serves as Executive Director of the Orange County Employee Benefits Council, where she supports the organization’s programming, member engagement, and continued growth. She is also a Digital Ambassador for Ophthalmic World Leaders (OWL) and a member of Women in Ophthalmology.

Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth Strategies from The Wharton School.

Community involvement is also an important part of Jenna’s life. Since 2020, she has been actively involved in Girl Scouts and currently serves as a troop co-leader, while also volunteering in her children’s school and local community. She is a mom of two and is passionate about creating opportunities for young people to build confidence, leadership skills, and meaningful connections.

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