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Proven Success

Talk is cheap. Proof is paramount.

And a strategy is only as good as the execution. Our partners have helped numerous clients and brands over the years get results, proving the methodologies of LaunchLab Partners actually work. Get in touch to find out what we have in store for your company.

Ideation to Launch:

We can help across the journey.


We help validate innovative healthcare concepts by assessing market opportunities and refining value propositions.

Company Awareness & Reputation

Our strategic positioning and targeted PR campaigns help clients build brand recognition and credibility in the industry.

Market Intelligence

Comprehensive market research illuminates customer needs, behaviors, and preferences. These insights shape product development and go-to-market strategies.


A compelling investor narrative is essential for fundraising success. We craft pitch decks and materials that resonate with potential investors.

Brand Development

We build powerful brands that resonate with your target audience, establishing a clear and consistent brand look and feel from the start.

Clinical Trial Momentum

We accelerate patient recruitment with custom marketing initiatives, driving awareness and enrollment.

Communication Excellence

We craft compelling stories and seed the market through targeted PR, media, and social media initiatives, helping our clients "get loud."

Commercial Readiness

Seamless product launches require extensive preparation. Our training programs ensure teams are sales and marketing-ready.



Meticulous planning culminates in a coordinated and integrated implementation to achieve maximum impact.


Company Description: VC-backed, pre-commercial

Funding Stage: Seeking strategic partner

The company was developing a novel intraocular implantable device for vision improvement for an underserved sub-segment in a crowded market.


  • Educate market on the sub-segment, prevalence rate and defining characteristics
  • Build demand for surgeons to seek a solution
  • Announce FDA approval for device
  • Drive company awareness and keep market apprised of progress
  • Establish leadership position in understanding the market


Initiated a targeted PR campaign inclusive of:

  • Press release development and deployment,
  • Article concepting/pitching
  • KOL engagement & speaker training
  • Media monitoring
  • Extended podium exposure through pitches and coordinated media interviews
  • Onsite media engagement support at conferences
  • Signal boost trade media through company social media


Achieved strong share of voice across all ophthalmic and optometric trade media annually:

  • Issued FDA approval press releases
  • Inclusion in 75+ trade articles
  • Featured in 11 online media videos
  • 178% growth in media coverage versus prior year

Company Description:  Start-up, pre-commercial

Funding Stage: Raising seed round

Product: Novel surgical device designed to streamline and simplify a commonly performed surgical aesthetic procedure and deliver patients an improved healing process and result with less downtime.


  • Create target customer profile
  • Understand current approach & practice
  • Validate market size by target customer group
  • Assess price sensitivity
  • Test value proposition and messaging
  • Baseline for physician willingness to adoption
  • Uncover barriers to adoption


  • Designed, deployed, and aggregated result from a 150-surgeon custom survey.
  • Conducted a series of one-on-one physician interviews to capture additional details around the aggregate responses.


  • The data captured in the report supported development of a real market model based on actual physician responses, develop a target physician profile to support commercialization planning and refine messaging in preparation for sales material development.
  • Custom market data used to augment company pitch deck contributing to successful seed round raise.

Company Description: Established association

Funding Stage: Privately owned

Situation: Company provides engaging network opportunities and the exchange of topical information and education for a diverse membership of professionals in the employee benefits field. Outdated branding was not aligned with their premier membership offerings.

Needs: Rebrand the company to reflect a more professional and polished look in all marketing materials to generate renewed interest from existing base and further expand reach and membership.


  • Conducted brand research and competitor analysis to define a unique brand positioning
  • Created a new logo and visual identity system to represent the core brand identity
  • Developed comprehensive brand guidelines for consistent implementation across all channels
  • Rebranded the company’s look and feel across all marketing collateral
  • Launched a strategic social media program aligned with the new branding to engage/re-engage untapped and existing audiences
  • Optimized website for search engines and redesigned it to carry through the updated branding
  • Updated all marketing materials to reflect new branding including presentations, flyers, videos, event materials, and email campaigns

Executed an integrated marketing campaign to communicate the rebrand to their client base, generating excitement and highlighting the company’s commitment to the benefits industry


  • Increased membership 
  • 10% increase in sponsorship investment compared to the previous year
  • 25% growth in main fundraising event compared to the previous year

Company Description: Start-up, pre-commercial

Funding Stage: Venture backed

Situation: The company was preparing to initiate a large, pivotal FDA Investigational Device Exemption (IDE) study for their novel medical device across 21 clinical trial sites in the United States. Rapid patient enrollment was critical to keep the study on track.


  • Recruiting the targeted 450+ patients for this study presented significant hurdles
  • New device concept for clinic staff and patients

A comprehensive patient recruitment strategy tailored to this study’s unique requirements was developed and executed. This included:

  • Creating a dedicated patient website and digital marketing assets to raise awareness
  • Producing customized patient recruitment materials for each trial site
  • Conducting individual training sessions with research coordinators on recruitment best practices
  • Implementing targeted digital marketing including geo fenced social media advertising
  • Deploying a multi channel PR campaign with localized news releases per trial site


  • Successfully enrolled 453 patients across all sites in just 6 months by deploying multi-faceted marketing initiatives and training programs
  • Rapid patient recruitment ensured the critical trial remained on an accelerated timeline
  • Keeping the regulatory approval process on schedule

Company Description: Start-up, pre-commercial

Funding Stage: Venture backed

Project: Breakthrough, in-office laser treatment for presbyopia offering natural vision rejuvenation.

Situation: Messaging had become diluted and divergent as multiple, independently crafted communications were in flight across business units, including podium presentations, executive summaries, clinical study reports, and investor decks.


  • Unify internal and external product messaging as they moved into second stage trials and looked to increase investor funding 
  • Align key stakeholders on the value proposition, differentiators, brand identity, and positioning
  • Simplify complex scientific messages into marketable and accessible language that resonates with the target customer
  • Provide brand team and key stakeholders with a single, comprehensive, and referenceable messaging document developed for ease of use and high utilization

A comprehensive patient recruitment strategy tailored to this study’s unique requirements was developed and executed. This included:

  • Conducting interview of brand leads and key stakeholders to understand and appreciate the spectrum of viewpoints surrounding brand identity, key differentiators, value proposition, target audience, current treatment landscape, and barriers to adoption
  • Performing a messaging audit of all existing communications, internal and external
  • Reviewing publications to explore opportunity to create additional and/or revised messaging substantiated by the available data
  • Meticulously crafting product description, mechanism of action, target audience, value proposition, key messages, differentiation points, and value-based statements that would effectively convey the promise of their first-and-only technology


  • Robust messaging handbook served as a functional guidepost to the product team and key stakeholders, ensuring a single voice in all communications, strengthening their brand presence and building momentum as they propelled forward along their path to commercialization.

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Co-Founder & Co-CEO, Marketing & Brand Experience

Jenna is passionate about advancing patient access to advanced healthcare innovations and leveraging her significant experience in marketing and brand development in service of that passion. With over 15 years of medical device marketing experience in ophthalmology and bariatrics, she specializes in global commercialization, product launches, clinical trial patient recruitment, branding, messaging, internet marketing strategies, and developing comprehensive marketing assets to support growth initiatives.

Prior to co-founding LaunchLab Partners, Jenna led Global Marketing for AcuFocus, a privately held medical device company based in Southern California. At AcuFocus she spearheaded the company’s global marketing strategy and led execution of the company’s brand and market development initiatives, launching first-of-their-kind products.

Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth strategies from the Wharton School of the University of Pennsylvania. She also serves as a digital ambassador for the Ophthalmic World Leaders (OWL) and is a member of Women in Ophthalmology.

A self-identified Peloton enthusiast (#BeKindGoFarr), Jenna is committed to action, growth, community, and achievement.