Every milestone we reach demonstrates the strength of the Launch Loop — our repeatable framework that connects strategy and execution to deliver real-world results. For years, we’ve helped clients build brands, accelerate growth, and achieve lasting impact through the precision and power of the Launch Loop.
We help validate innovative healthcare concepts by assessing market opportunities and refining value propositions.
Our strategic positioning and targeted PR campaigns help clients build brand recognition and credibility in the industry.
Comprehensive market research illuminates customer needs, behaviors, and preferences. These insights shape product development and go-to-market strategies.
A compelling investor narrative is essential for fundraising success. We craft pitch decks and materials that resonate with potential investors.
We build powerful brands that resonate with your target audience, establishing a clear and consistent brand look and feel from the start.
We accelerate patient recruitment with custom marketing initiatives, driving awareness and enrollment.
We craft compelling stories and seed the market through targeted PR, media, and social media initiatives, helping our clients "get loud."
Seamless product launches require extensive preparation. Our training programs ensure teams are sales and marketing-ready.
Meticulous planning culminates in a coordinated and integrated implementation to achieve maximum impact.
Company Description: VC-backed, pre-commercial
Funding Stage: Seeking strategic partner
Product: The company was developing a novel intraocular implantable device for vision improvement for an underserved sub-segment in a crowded market.
Needs:
Solution:
Initiated a targeted PR campaign inclusive of:
Results:
Achieved strong share of voice across all ophthalmic and optometric trade media annually:
Company Description: Start-up, pre-commercial
Funding Stage: Raising seed round
Product: Novel surgical device designed to streamline and simplify a commonly performed surgical aesthetic procedure and deliver patients an improved healing process and result with less downtime.
Needs:
Solution:
Results:
Company Description: Established association
Funding Stage: Privately owned
Situation: Company provides engaging network opportunities and the exchange of topical information and education for a diverse membership of professionals in the employee benefits field. Outdated branding was not aligned with their premier membership offerings.
Needs: Rebrand the company to reflect a more professional and polished look in all marketing materials to generate renewed interest from existing base and further expand reach and membership.
Solution:
Executed an integrated marketing campaign to communicate the rebrand to their client base, generating excitement and highlighting the company’s commitment to the benefits industry
Results:
Company Description: Start-up, pre-commercial
Funding Stage: Venture backed
Situation: The company was preparing to initiate a large, pivotal FDA Investigational Device Exemption (IDE) study for their novel medical device across 21 clinical trial sites in the United States. Rapid patient enrollment was critical to keep the study on track.
Challenge:
Solution: A comprehensive patient recruitment strategy tailored to this study’s unique requirements was developed and executed. This included:
Results:
Company Description: Start-up, pre-commercial
Funding Stage: Venture backed
Project: Breakthrough, in-office laser treatment for presbyopia offering natural vision rejuvenation.
Situation: Messaging had become diluted and divergent as multiple, independently crafted communications were in flight across business units, including podium presentations, executive summaries, clinical study reports, and investor decks.
Needs:
Solution: A comprehensive patient recruitment strategy tailored to this study’s unique requirements was developed and executed. This included:
Results:
Jenna Farr is a healthcare marketing and commercialization executive with more than 18 years of experience across the healthcare industry. Her career began in bariatrics and later expanded into ophthalmology, where she has built more than a decade of specialized experience. Her expertise includes commercialization strategy, brand development, market development, product launch, AI integration, patient and physician marketing, sales team support, digital marketing, and clinical trial recruitment.
Having spent much of her career working inside healthcare companies, Jenna brings an operator’s perspective to the agency side. She understands firsthand what it takes to build markets, launch products, support sales teams, navigate internal priorities, and turn commercialization strategies into programs that can actually be executed.
Today, Jenna is the Co-Founder and Co-CEO of LaunchLab Partners, a healthcare commercialization and marketing firm that works with emerging and established companies at critical stages of growth. She partners closely with executive and commercial teams to clarify positioning, strengthen brands, develop go-to-market strategies, and build integrated programs that drive awareness, adoption, and sustained commercial momentum.
Prior to co-founding LaunchLab Partners, Jenna served as Director of Global Marketing at AcuFocus, where she led global brand and commercialization initiatives and supported the launch of first-of-their-kind ophthalmic technologies. AcuFocus was subsequently acquired by Bausch + Lomb.
In addition to her work in healthcare, Jenna serves as Executive Director of the Orange County Employee Benefits Council, where she supports the organization’s programming, member engagement, and continued growth. She is also a Digital Ambassador for Ophthalmic World Leaders (OWL) and a member of Women in Ophthalmology.
Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth Strategies from The Wharton School.
Community involvement is also an important part of Jenna’s life. Since 2020, she has been actively involved in Girl Scouts and currently serves as a troop co-leader, while also volunteering in her children’s school and local community. She is a mom of two and is passionate about creating opportunities for young people to build confidence, leadership skills, and meaningful connections.
