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Public Relations
& Media Outreach

Visibility is Only
Part of the Story

The real value of public relations isn’t measured by earned media coverage alone. It’s measured by the credibility you build, the relationships you establish, and the position you earn in the market over time.
We get it. We’re the connectors.
LaunchLab Partners develops strategic public relations and media outreach programs tailored to healthcare innovators. Through media relations, press release development, thought leadership, conference and speaking strategy, and executive communications support, we help organizations increase awareness, strengthen positioning, and build lasting momentum.

Built Around Your Business

Every organization has different goals, audiences, and opportunities. Our MEDIA programs are designed to align with your business objectives, growth stage, and communications priorities.

From emerging innovators to commercial-stage companies, we help organizations build visibility, credibility, and momentum at every stage of growth through earned media.

Why This Matters Today

Earned media drives the majority of AI citations, making strategic public relations more valuable for search visibility than ever.
Source: Muck Rack

Four Programs. One Strategic Approach.

Choose the level of support that aligns with your goals while benefiting from the same
LaunchLab approach to strategic communications.

VISIBILITY

Get introduced, understood, and remembered by key industry media.

Designed for early-stage companies seeking to establish credibility, increase visibility, and introduce their story to the journalists shaping industry conversations.

ENGAGEMENT

Build awareness, credibility, and establish your presence in the market.

Designed for organizations seeking to increase visibility and begin building relationships with key industry media. 

LEADERSHIP

Strengthen your presence and become recognized as a category leader.

For organizations ready to build consistency, increase share of voice, and establish stronger industry authority through ongoing media engagement and thought leadership.

ENTERPRISE

Align strategic visibility across multiple priorities, products, and initiatives.

Fully customizable for organizations with multiple products, business units, or strategic initiatives that require a coordinated communications and media approach.

VISIBILITY

Get on the radar of
key industry
media.

Designed for early-stage companies seeking to establish credibility, increase visibility, and introduce their story to the journalists shaping industry conversations.

OUTCOME:
Introduced, understood, and remembered.

ENGAGEMENT

Build awareness
and establish your presence.

Designed for organizations seeking to increase visibility and begin building relationships with key industry media. 


OUTCOME:
Visible, credible, and part of the conversation.

LEADERSHIP

Strengthen your presence and lead the conversation.

For organizations ready to build consistency, increase share of voice, and establish stronger industry authority through ongoing media engagement and thought leadership.

OUTCOME:
Recognized and positioned as a category leader.

ENTERPRISE

Built for broader,
multi-priority
strategies.

Fully customizable for organizations with multiple products, business units, or strategic initiatives that require a coordinated communications and media approach.

OUTCOME:
Aligned, strategic visibility across your portfolio.
Contact Us Here To Learn More

Your Next Chapter Starts Here

Working as an extension of your team, we help healthcare innovators communicate with clarity, build lasting relationships, and create meaningful momentum.

Whether you’re looking to build awareness, strengthen market positioning, or establish industry leadership, we’ll help you develop the right MEDIA program for your goals.

Contact LaunchLab Partners to get started

Frequently Asked Questions

Who are LaunchLab Partners' MEDIA programs designed for?

Our MEDIA programs support biotech, medtech, healthcare, and life sciences organizations at every stage of growth. We work with emerging innovators building awareness, growth-stage companies expanding market presence, and commercial-stage organizations seeking greater visibility, influence, and industry leadership.

Public relations can create value at every stage of a company’s journey. Organizations often engage our team when preparing for product launches, commercialization efforts, funding announcements, clinical milestones, conference participation, market expansion, or other strategic growth initiatives. 

Absolutely. Our MEDIA programs provide a strategic framework, not a one-size-fits-all solution. We tailor support based on your goals, priorities, internal resources, and stage of growth, whether you need foundational media outreach, ongoing thought leadership support, or a comprehensive communications strategy. 

We combine strategic communications expertise with deep healthcare industry experience to help organizations build visibility, credibility, and influence. Rather than chasing coverage alone, we focus on creating meaningful momentum through media relations, thought leadership, executive visibility, and communications strategies aligned with your business goals. 

More Questions? Contact Us Here

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Co-Founder & Co-CEO, Marketing & Brand Experience

Jenna Farr is a healthcare marketing and commercialization executive with more than 18 years of experience across the healthcare industry. Her career began in bariatrics and later expanded into ophthalmology, where she has built more than a decade of specialized experience. Her expertise includes commercialization strategy, brand development, market development, product launch, AI integration, patient and physician marketing, sales team support, digital marketing, and clinical trial recruitment.

Having spent much of her career working inside healthcare companies, Jenna brings an operator’s perspective to the agency side. She understands firsthand what it takes to build markets, launch products, support sales teams, navigate internal priorities, and turn commercialization strategies into programs that can actually be executed.

Today, Jenna is the Co-Founder and Co-CEO of LaunchLab Partners, a healthcare commercialization and marketing firm that works with emerging and established companies at critical stages of growth. She partners closely with executive and commercial teams to clarify positioning, strengthen brands, develop go-to-market strategies, and build integrated programs that drive awareness, adoption, and sustained commercial momentum.

Prior to co-founding LaunchLab Partners, Jenna served as Director of Global Marketing at AcuFocus, where she led global brand and commercialization initiatives and supported the launch of first-of-their-kind ophthalmic technologies. AcuFocus was subsequently acquired by Bausch + Lomb.

In addition to her work in healthcare, Jenna serves as Executive Director of the Orange County Employee Benefits Council, where she supports the organization’s programming, member engagement, and continued growth. She is also a Digital Ambassador for Ophthalmic World Leaders (OWL) and a member of Women in Ophthalmology.

Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth Strategies from The Wharton School.

Community involvement is also an important part of Jenna’s life. Since 2020, she has been actively involved in Girl Scouts and currently serves as a troop co-leader, while also volunteering in her children’s school and local community. She is a mom of two and is passionate about creating opportunities for young people to build confidence, leadership skills, and meaningful connections.

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