Public Relations
& Media Outreach

Visibility is Only
Part of the Story

The real value of public relations isn’t measured by earned media coverage alone. It’s measured by the credibility you build, the relationships you establish, and the position you earn in the market over time.
We get it. We’re the connectors.
LaunchLab Partners develops strategic public relations and media outreach programs tailored to healthcare innovators. Through media relations, press release development, thought leadership, conference and speaking strategy, and executive communications support, we help organizations increase awareness, strengthen positioning, and build lasting momentum.

Built Around Your Business

Every organization has different goals, audiences, and opportunities. Our MEDIA programs are designed to align with your business objectives, growth stage, and communications priorities.

From emerging innovators to commercial-stage companies, we help organizations build visibility, credibility, and momentum at every stage of growth through earned media.

Why This Matters Today

Earned media drives the majority of AI citations, making strategic public relations more valuable for search visibility than ever.
Source: Muck Rack

Four Programs. One Strategic Approach.

Choose the level of support that aligns with your goals while benefiting from the same
LaunchLab approach to strategic communications.

VISIBILITY

Get introduced, understood, and remembered by key industry media.

Designed for early-stage companies seeking to establish credibility, increase visibility, and introduce their story to the journalists shaping industry conversations.

ENGAGEMENT

Build awareness, credibility, and establish your presence in the market.

Designed for organizations seeking to increase visibility and begin building relationships with key industry media. 

LEADERSHIP

Strengthen your presence and become recognized as a category leader.

For organizations ready to build consistency, increase share of voice, and establish stronger industry authority through ongoing media engagement and thought leadership.

ENTERPRISE

Align strategic visibility across multiple priorities, products, and initiatives.

Fully customizable for organizations with multiple products, business units, or strategic initiatives that require a coordinated communications and media approach.

VISIBILITY

Get on the radar of
key industry
media.

Designed for early-stage companies seeking to establish credibility, increase visibility, and introduce their story to the journalists shaping industry conversations.

OUTCOME:
Introduced, understood, and remembered.

ENGAGEMENT

Build awareness
and establish your presence.

Designed for organizations seeking to increase visibility and begin building relationships with key industry media. 


OUTCOME:
Visible, credible, and part of the conversation.

LEADERSHIP

Strengthen your presence and lead the conversation.

For organizations ready to build consistency, increase share of voice, and establish stronger industry authority through ongoing media engagement and thought leadership.

OUTCOME:
Recognized and positioned as a category leader.

ENTERPRISE

Built for broader,
multi-priority
strategies.

Fully customizable for organizations with multiple products, business units, or strategic initiatives that require a coordinated communications and media approach.

OUTCOME:
Aligned, strategic visibility across your portfolio.

Your Next Chapter Starts Here

Working as an extension of your team, we help healthcare innovators communicate with clarity, build lasting relationships, and create meaningful momentum.

Whether you’re looking to build awareness, strengthen market positioning, or establish industry leadership, we’ll help you develop the right MEDIA program for your goals.

Frequently Asked Questions

Who are LaunchLab Partners' MEDIA programs designed for?

Our MEDIA programs support biotech, medtech, healthcare, and life sciences organizations at every stage of growth. We work with emerging innovators building awareness, growth-stage companies expanding market presence, and commercial-stage organizations seeking greater visibility, influence, and industry leadership.

Public relations can create value at every stage of a company’s journey. Organizations often engage our team when preparing for product launches, commercialization efforts, funding announcements, clinical milestones, conference participation, market expansion, or other strategic growth initiatives. 

Absolutely. Our MEDIA programs provide a strategic framework, not a one-size-fits-all solution. We tailor support based on your goals, priorities, internal resources, and stage of growth, whether you need foundational media outreach, ongoing thought leadership support, or a comprehensive communications strategy. 

We combine strategic communications expertise with deep healthcare industry experience to help organizations build visibility, credibility, and influence. Rather than chasing coverage alone, we focus on creating meaningful momentum through media relations, thought leadership, executive visibility, and communications strategies aligned with your business goals. 

Social Media

Co-Founder & Co-CEO, Marketing & Brand Experience

Jenna is passionate about advancing patient access to advanced healthcare innovations and leveraging her significant experience in marketing and brand development in service of that passion. With over 15 years of medical device marketing experience in ophthalmology and bariatrics, she specializes in global commercialization, product launches, clinical trial patient recruitment, branding, messaging, internet marketing strategies, and developing comprehensive marketing assets to support growth initiatives.

Prior to co-founding LaunchLab Partners, Jenna led Global Marketing for AcuFocus, a privately held medical device company based in Southern California. At AcuFocus she spearheaded the company’s global marketing strategy and led execution of the company’s brand and market development initiatives, launching first-of-their-kind products.

Jenna holds a B.A. in Marketing from San Diego State University and a certificate in Advanced Digital Marketing Growth strategies from the Wharton School of the University of Pennsylvania. She also serves as a digital ambassador for the Ophthalmic World Leaders (OWL) and is a member of Women in Ophthalmology.

A self-identified Peloton enthusiast (#BeKindGoFarr), Jenna is committed to action, growth, community, and achievement.