What Makes a Strong Healthcare Brand Identity Worth the Investment?
Written by Rhonda Grandy, Director of Digital Experience & Growth Marketing at LaunchLab Partners I get some version of this question at least once a month: “Do we really need to invest in brand right now, or can we just get a logo and move on?” I get why people ask it. When you’re a […]
Healthcare PR Just Got a Whole Lot More Powerful
Written by Georgette “G” Pascale, Chief Strategic Advisor at LaunchLab Partners For decades, healthcare PR success meant one thing: the press hit. A mention in Modern Healthcare, a byline in MedCity News, a segment on the local news. Coverage was the currency, and honestly, volume mattered more than substance half the time. That model is […]
DefEYE Announces Publication of Peer-Reviewed Article Highlighting Use of Decellularized Basement Membrane in Almost 1000 Patients with Neurotrophic Keratitis
Findings demonstrate corneal epithelial resolution in all eyes with complete follow-up,supporting DBM as an earlier intervention option for NK patients Sarasota, FL – August 18, 2026 – DefEYE, Inc., a privately held ophthalmics company focused on innovative placental-based biologic solutions for ocular surface disease and surgical applications, today announced the publication of a peer-reviewed article […]
Healthcare and Nonprofit Association Marketing: From Membership Counts to Measurable Impact
Written by Leah Spano, Director of Events and Association Management at LaunchLab Partners If your board meeting starts and ends with a single number – total members – I’ve been in that room. I know exactly what that feels like. For decades, membership count was the scoreboard for healthcare and nonprofit associations alike. When it […]
WaveFront Dynamics Announces Integration With Bausch + Lomb and WAVE Eye Care to Expand Scleral Lens Selection and Diagnostic Flexibility for Eye Care Professionals
New collaboration enables ophthalmologists and optometrists to pair advanced wavefront-guided diagnostics with scleral lens options ALBUQUERQUE, N.M., August 10, 2026 – WaveFront Dynamics, Inc. (WDI), a venture-backed company and pioneer in wavefront sensing technology for use in measuring and perfecting visual performance, today announced two new integrations with Bausch + Lomb and WAVE Eye Care, designed […]
Sydnexis Announces FDA Advisory Committee Meeting to Review NDA for SYD-101 for Pediatric Progressive Myopia
Company remains committed to ongoing public dialogue on the clinical evidence supporting SYD-101 and the real-world challenges facing children, families, and eye care professionals DEL MAR, Calif., July 13, 2026 [Del Mar, California] — Sydnexis, Inc., a biopharmaceutical company focused on developing a novel low-dose atropine formulation to treat pediatric progressive myopia (PPM), today announced that the U.S. Food and […]
LaunchLab Partners Welcomes Veteran Healthcare Leader Georgette Pascale as Chief Strategic Advisor
FOOTHILL RANCH, CA — May 18, 2026 — LaunchLab Partners, Inc., a healthcare marketing and commercialization agency that partners with early-stage to growth-stage companies to build visibility, accelerate growth, and strengthen market impact, today announced that veteran communications strategist, entrepreneur, and business leader Georgette Pascale has joined as Chief Strategic Advisor. In her new role, Pascale will work closely with LaunchLab Partners’ leadership team and clients across strategic development, communications, partnerships, and public […]
Sydnexis to Present New Data from Phase 3 STAR Trial of SYD-101 at ARVO 2026 Annual Meeting
DEL MAR, Calif., May 1, 2026 – Sydnexis, Inc., a biopharmaceutical company focused on developing a novel low-dose atropine formulation to treat pediatric progressive myopia (PPM), today announced it will present new data related to a prespecified subgroup analysis in children with fast-progressing myopia from the Phase 3 STAR trial of SYD-101 at the Association for Research in Vision and Ophthalmology (ARVO) annual meeting taking place May 3-7, 2026 in Denver, Colorado. Presentation Details […]
Complex Industry, Same Truth: Why Visibility Still Wins in Healthcare Marketing
Written by Rhonda Grandy, Director of Digital Experience & Growth Marketing at LaunchLab Partners One year ago, I stepped into healthcare marketing when I joined LaunchLab Partners as Director of Digital Experience and Growth Marketing. I expected complexity. I expected regulation. I expected longer timelines and more layers of approval. All of that proved true. What I didn’t expect was how much the […]
Atia Vision Announces Durable 36-Month Results from First-in-Human Study of their Dynamic Shape-Changing OmniVu Intraocular Lens System
CAMPBELL, Calif.–(BUSINESS WIRE)–Atia Vision, Inc., a Shifamed portfolio company, today announced positive 36-month results from its first-in-human (FIH) clinical study of the Atia Vision™ OmniVu Lens System, a modular shape-changing intraocular lens (IOL) designed to restore a continuous, dynamic range of vision following cataract surgery. The data was presented by William F. Wiley, M.D., Medical […]
